Hanes Launches Comfort Flex Fit Men’s Boxer Briefs In Clever Social Campaign

American underwear brand Hanes is rallying guys across the country to #VouchForThePouch in support of Comfort Flex Fit boxer briefs – its largest underwear launch in four years.

As part of a new social campaign, the brand is joining forces with food and wine connoisseur Antoni Porowski, athlete and football analyst Victor Cruz, and host and producer Nev Schulman, to share why they are vouching for the support and comfort of the recently introduced premium men’s boxer briefs.

Two years in the making, Comfort Flex Fit boxer briefs were developed and designed to offer men the support of a brief with the freedom of a boxer – thanks to a pioneering U-shaped pouch design and soft, breathable fabrics. Combined with an improved waistband and no-ride up legs, these new features create superior comfort and fit to support men where they most need it.

“We want men to be as comfortable talking about their underwear preferences as they are wearing our new Hanes Comfort Flex Fit boxer briefs,” said Sidney Falken, chief branding officer for HanesBrands. “Teaming up with some of our most recognizable converts will begin the conversation. Once men try the product, we believe they will not only switch to Comfort Flex Fit boxer briefs but will also ‘vouch for the pouch’.”

Comfort Flex Fit boxer briefs are available in-store at Macy’s, JCPenney, Kohl’s, Target and Walmart and online at Hanes.com, Amazon and retailer websites.