Chanel Beauty Is Coming to Ulta

The shelves at your local Ulta beauty are shaping up to look a little more luxe come 2018. They're not only adding brands like Estee Lauder, NARS, and Cover fx to a "dozen more stores," but they're also "rolling out social media darling Dose of Colors to several hundred doors," according to Mary Dillon, the chief executive officer. But that's not all. Coming later this year, you'll be able to get your fix of Rouge Coco gloss and Inimitable mascara when Chanel Beauty makes it's official debut at a select few Ulta stores.

A radiant base and a classic red lip is all you need, according to Makeup Artist @aidankofficial. What's your favorite CHANEL Beauty pairing? Share your combinations below #welovecoco⠀⠀⠀⠀⠀⠀⠀⠀⠀ (Repost: @aidankofficial)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ — VITALUMIÈRE AQUA Foundation ROUGE ALLURE VELVET Lip Colour in First Light

A post shared by CHANEL U.S. Beauty Community (@welovecoco) on Mar 12, 2018 at 2:10pm PDT

"Following our long-standing partnership with Chanel offering their iconic fragrances in hundreds of our stores, we are honored to introduce Chanel Beauté in a small number of Ulta Beauty doors this year," Dillon said on a corporate earnings call last week. "This will be an edited assortment featuring a Chanel-branded makeup station with the first Chanel store opening in Westport, Connecticut in just a few weeks."

YES, THIS IS EXACTLY WHAT IT LOOKS LIKE! We’re gonna carry ColourPop, and we’re dropping it Sunday! 😱12am CT Sunday on ulta.com. Don’t you just love surprises? 🙌 #ultabeauty

A post shared by Ulta Beauty (@ultabeauty) on Feb 23, 2018 at 2:32pm PST

Ulta stands alone as the only beauty retailer to carry drugstore, designer, and culty internet makeup brands all in one place. The latest move makes Chanel makeup, which is sold almost exclusively at department store counters, more accessible to beauty shoppers.

Chanel is on a roll with the beauty announcements this year. The brand just launched @WeLoveCoco, an Instagram feed dedicated to user-generated content. A few months prior, the official @Chanel.Beauty Instagram account dropped, giving fans a look at new product launches and makeup techniques.