Barneys Drops Latest Collaboration With Adidas

Luxury department store Barneys New York has teamed up with Adidas on its first Barneys New York Sole Series of 2018. For this release, the duo has dropped two fresh takes on the Rod Laver and Stan Smith sneakers.

The exclusive sneakers are available for both men and women and were designed with a soft white suede upper and a subtle pop of color. The lighter silhouette is perfect for the warmer spring months and features a pop of color on the lining. The lining of the Rod Laver is a dark green and a play on the original Kelly green color Adidas released. The same goes for the navy leather seen on the Stan Smith.

The sneakers retail for $150 and are now available on Barneys.com as well as select Barneys New York stores.

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Puma To Release Sneaker Featuring Sega’s Sonic The Hedgehog

Global Sports Brand Puma and Sega Europe’s Brand Licensing Team have announced an exciting new partnership. This collaboration sees the pairing of Sega’s iconic Sonic the Hedgehog with the all-new RS-0 sneaker.

This partnership comes at a time when both brands are experiencing a resurgence. Puma is launching this spring the new RS-0 shoe, which is a reboot of its classic 80’s Running System (RS) line. For Sega, it underlines its continued efforts to align key franchises within the Sega portfolio with high-end and highly visible brands from the worlds of fashion, lifestyle and art.

Jason Rice, director of Brand Licensing, Sega Europe remarks, “This latest partnership with Puma affords us the opportunity to move the Sonic franchise into the realm of highly exclusive sport lifestyle footwear and expose the brand to all new audiences.”

“We’re excited to be able to partner with such a fun and innovative brand with a longstanding history in popular culture,” added Adam Petrick, director for Brand and Marketing at Puma. “We are one with Sega in always pushing the boundaries forward and are very proud of the fantastic result of this collaboration.”