M.A.C Is Launching Game-Changing Magnetic Eye Shadows

Take your smoky eye to the next level.

 

 
Eye-shadow fallout may be a thing of the past thanks to the upcoming release from M.A.C: eight magnetic jewel-toned eye shadows.

The limited-edition Spellbinder Shadows, $22 each, will be available on M.A.C's website from October 20 to December 1. They're full-coverage colors with "all the benefits—intensity, richness, the creaseless finish—of a loose powder in a much less messy way," Nicole Masson, M.A.C's vice president of product development, says. The loose pigment has been magnetized and charged to stick not only to the magnet in its jar (so there are no spills) but, most importantly, to your lids. Watch the magic in action:The shadow comes in eight metallic shades: cobalt blue, teal, olive, emerald, amethyst, quartz, chocolate, and bronze. See some swatches here: