Zoë Kravitz IS YSL BEAUTY’S NEW MUSE
It was only a matter of time before established It Girl Zoë Kravitz snagged a beauty contract, and damn, it’s a good one. The gorgeous singer/actress has just been announced as the new face of YSL Beauty, and we are so into this.
Of course, if you follow Kravitz and are good at reading between the lines, you probably guessed this yesterday. Kravitz tagged YSL Beauty in all of her Met Gala glam prep and red carpet Instagram photos. She sounded majorly stoked about this partnership, saying, “YSL has always been one of my favorite brands. Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid. I’m very excited to work with this legendary and timeless company.”
Of course, if you follow Kravitz and are good at reading between the lines, you probably guessed this yesterday. Kravitz tagged YSL Beauty in all of her Met Gala glam prep and red carpet Instagram photos. She sounded majorly stoked about this partnership, saying, “YSL has always been one of my favorite brands. Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid. I’m very excited to work with this legendary and timeless company.”
According to Racked, her partnership with YSL Beauty will focus heavily on social media campaigns, including a video called “Before the Light.” The video will feature Kravitz’ band LOLAWOLF and focus on the transformative power that makeup can have on musicians.
In a statement from the brand, L’Oreal’s International Designer Collections Division’s president Alexandre Choueiri said, “Zoë is not afraid to stand up for what she believes — we love her confidence and authenticity as much as we admire her kindness, humility and deep respect for individuality. As a YSL Beauty muse, Zoë represents the brand’s vision of beauty, appealing to women of all ethnicities to become empowered through style and beauty.”
In a statement from the brand, L’Oreal’s International Designer Collections Division’s president Alexandre Choueiri said, “Zoë is not afraid to stand up for what she believes — we love her confidence and authenticity as much as we admire her kindness, humility and deep respect for individuality. As a YSL Beauty muse, Zoë represents the brand’s vision of beauty, appealing to women of all ethnicities to become empowered through style and beauty.”
No comments: