Serena Williams Is Launching Her Own beauty brand
Serena Williams is making a move into the beauty world by launching a cosmetics company called ‘Aneres’.
According to TMZ, the tennis great has filed legal documents to trademark the name which spells Serena backwards. Previously trademarked for use on clothing, this is the first time Williams will venture into beauty.
The 36-year-old athlete, ranked number one in women's singles tennis, made her professional comeback last week after giving birth to her daughter in September 2017
This is not only a smart business move for Williams — the beauty industry is incredibly lucrative, and having ownership and creative direction over one's eponymous brand has certainly worked well for the aforementioned celebrities — but it's also one with a personal connection. Williams is known for often experimenting with her own beauty choices, like dabbling in creative hairstyles and nail looks on the court. She's also spoken before about the fact that she wears eyeliner — and pretty much no other makeup — when she plays tennis, because "it always runs." So, perhaps this will be her chance to create long-lasting, sport-proof products for athletes. Altheisure beautyis "in," after all.
The Aneres beauty line will no doubt bolster Williams's entrepreneurial profile, which is already quite prolific. In 2017, Williams topped Forbes's list of the highest-paid female athletes, with her career prize money totaling $84 million — and she also brought in $19 million from her endorsement deals for brands like Nike, Gatorade, Piguet, Beats, Intel and Chase over the course of the year. All we can say is: Get it, Serena. We can't wait to see what Aneres beauty will look like.
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